If you're looking to build a website for your business, you'll probably encounter an important decision:
Should you use the ever-popular WordPress content management system (CMS), or hire a web design company to create your website from the ground up?
By reading around a little, you'll find that many startups and small businesses have used WordPress for their websites. But a considerable number of successful businesses who start out as WordPress sites quickly find that upgrading to a customized website offers significantly more options, flexibility, and security for the long term.
To help you make your decision, let's compare.
The best thing about a WordPress site is largely what makes it so popular: template design.
WordPress has a large selection of templates you can choose from that provide a bare-bones layout for your website that you can then populate with your own logos, images, and copy.
So, does a WordPress site function fully and provide some attractive design elements?
Sure, if you like taking the cookie cutter approach. It's definitely possible to apply your branding to a WordPress template and generate some positive results for your company.
But for your brand to really stick out among your competition, you might want to take the next step and move beyond average.
There's a reason that virtually all of the Fortune 1000 businesses only use custom websites.
If you choose to go the route of professional custom design, you'll find numerous advantages, like:
And if you hire a web design company to handle your custom design, you'll reap even greater benefits. For instance, a web design team allows you to focus all your energies on your business rather than the website.
On the contrary, when you opt to use WordPress for your site, it's all on you to create a website that'll be worth your time and money, and then manage every aspect of your site.
If you aren't particularly knowledgeable about the ins-and-outs of how a website should function, this might get a little overwhelming. Without the benefit of professional technical assistance, it could even lead to disaster.
But with a web design company like GroupM7 handling your website, you know the finished project will be nothing short of a modern marvel with the support system of our decades of experience.
We never use template designs when developing websites for our clients because we believe your website should feel uniquely yours. When you look at your competitors' websites and see they all look like they belong in the same neighborhood on a boring street, you'll feel pride knowing yours looks and feels like it was dreamed up by a famous architect.
And when you choose a custom website over a WordPress template, you're also granted drastically enhanced security features. Custom designed and programmed websites are built with security in mind, carefully crafted to prevent catastrophic losses.
In fact, one study showed that of 11,000 hacked websites, 75 percent of them were built on WordPress. When you break it down, the peace of mind from knowing you have skilled webmasters defending your website against infections is hard to argue against.
So, if you want a website that truly reflects everything your business has to offer, the choice is simple: contact a custom web design company like GroupM7 today!
AI-generated content is getting harder for the human eye to spot, but it may be getting easier for machines to recognize.Anthropic recently announced it will watermark AI-generated content. The technology can place an imperceptible watermark within AI-generated text. Unlike a watermark on an image, you won't see a logo, label, or disclaimer when you copy and paste the content.
If your marketing has been the thing sitting on the back burner while summer happened around you, you are not alone. But fall is coming fast, and the businesses that hit the ground running in the fall are the ones doing the work right now.Before you grab that last weekend on the lake, here is what we want you to think about.
You started your business to make money, not to be famous.So when it comes to marketing, the goal feels obvious. You want leads. You want the phone to ring. You want the form to fill out. You want customers, not followers.That instinct is right. Leads keep the lights on. Leads pay your team. Leads are the difference between a business that survives and one that closes its doors.But here is the problem almost every business runs into, usually without realizing it.People do not buy from businesses they have never heard of.
You start to wonder: is marketing just a scam? Did I waste my money? Is my business just not the kind that grows online?Here's what we'd tell you: probably none of those things are true.What's more likely? The route wasn't right. The destination still is.