Is Your Website Ready for the Holiday Rush? August Is the Time to Prep
Believe it or not, the holiday season is just around the corner. While we’re still soaking up the last bits of summer, August is the perfect time to get your website holiday-ready.
Why? Because making updates in October or November might be too late. Search engines take time to notice changes, and you want to be ready when customers start shopping early.
What to Do Now:
- Freshen up your homepage. Add seasonal messaging or a “coming soon” banner for holiday specials.
- Check your site speed. A slow website can send shoppers packing. Compress images and test on mobile.
- Update your content. Holiday landing pages, gift guides, and special offers should go live this month.
- Review checkout and forms. If something is broken, you could miss out on sales.
- Plan your holiday campaigns. Start creating email templates, blog posts, and social content now so you’re not scrambling.
The Bonus of Early Prep
When you prepare in August, you’re setting yourself up for a stress-free fall. You can focus on serving your customers instead of rushing to fix last-minute website issues. Plus, early holiday shoppers will already find your site looking polished and professional.
Need help getting ready? Our team at Group M7 can do a quick website tune-up or create fresh seasonal graphics so you’re set for the busiest time of the year. Contact us and we will work with you to get your site ready for the holiday season.
Most Recent
AI Is Starting to Watermark Text. What Does That Mean for SEO and AIO?
AI-generated content is getting harder for the human eye to spot, but it may be getting easier for machines to recognize.Anthropic recently announced it will watermark AI-generated content. The technology can place an imperceptible watermark within AI-generated text. Unlike a watermark on an image, you won't see a logo, label, or disclaimer when you copy and paste the content.
Summer Is Winding Down. Is Your Marketing Ready for What Comes Next?
If your marketing has been the thing sitting on the back burner while summer happened around you, you are not alone. But fall is coming fast, and the businesses that hit the ground running in the fall are the ones doing the work right now.Before you grab that last weekend on the lake, here is what we want you to think about.
You Want Leads. But Does Anyone Know Who You Are Yet?
You started your business to make money, not to be famous.So when it comes to marketing, the goal feels obvious. You want leads. You want the phone to ring. You want the form to fill out. You want customers, not followers.That instinct is right. Leads keep the lights on. Leads pay your team. Leads are the difference between a business that survives and one that closes its doors.But here is the problem almost every business runs into, usually without realizing it.People do not buy from businesses they have never heard of.
The Destination Never Changed. You Just Need a New Route.
You start to wonder: is marketing just a scam? Did I waste my money? Is my business just not the kind that grows online?Here's what we'd tell you: probably none of those things are true.What's more likely? The route wasn't right. The destination still is.
