Regardless of what products you sell or services you provide, you have one thing in common with every other business out there: you need a quality website.
The problem is that it's seriously easy to slip up and make mistakes in your web design that can hurt both your sales numbers and your reputation.
Honestly, this list could be so much longer. But for now, let's focus on these four disastrous web design mistakes and how you can avoid them in your business website.
1. Not Using Responsive Design
Every website in 2017 and beyond should be responsive -- period. If it's not optimized for performance on mobile devices, you'll lose a whole lot of traffic as a result.
When you hire a designer, make sure they're experts at responsive web design. Their finished product must adjust to all major screen resolutions. Otherwise, your website might never get noticed by some of the most important potential customers out there.
2. Very Little Quality Content
Don't let your website be nothing more than a flyer for your business. Sure, slogans and eye-catching advertisement-style imagery have their place, but your visitors often need a little something extra to sink their teeth into.
When your website is populated with compelling, informative content, you'll both establish your business as an authority in your industry, and build credibility with the most important people out there: your customers. Plus, the benefits proper SEO contributes to visitor statistics are undeniable.
But remember: too much content can actually obscure the most important information featured on your site. You don't want to distract or overwhelm your potential customers before they learn what they need to make purchasing decisions. White space can be very important, so choose your content wisely.
3. Ignoring the Data
When businesses analyze their progress and measure the success of new elements they incorporate into their websites, the knowledge gained is incredibly beneficial for their futures. Yet for some reason, 75 percent of small business websites use zero analytics tools.
The most widely used metrics tool available is Google Analytics. Use it.
If you have any kind of digital media campaign, it's critical that you understand everything that goes right and wrong with it. After all, you simply cannot solve a problem until you understand what that problem is.
4. Making Action-Taking Difficult
Maybe you have dozens, hundreds, or even thousands of visitors every day. But if those visitors are ready and willing to pay you for your products and services but can't find out how to do so on your confusing website, it'll be like they were never there in the first place.
What your customers need are clear instructions from the get-go on exactly how they can contact you for more information, place orders (if you have an eCommerce store), as well as how to find your location if applicable.
If you want to avoid all these mistakes in your website design, you need to hire a design company you can trust. For more information, check out this recent blog post, or call GroupM7 today!