Recently, we discussed the value of spreading your company's branding across the Internet. Afterward, you might have thought to yourself:
I'd love to populate my website and social media accounts with more content, but how?
The answer is pretty simple: a business blog.
According to HubSpot, nearly 40 percent of companies in the United States use a blog for marketing purposes. If you're part of the 60 percent who don't yet take advantage of the business blog, let's look at four major reasons why you might want to get started.
1. Blogs drive traffic to your website.
One of the smartest marketing tactics for businesses with online presences is to create relevant content that attracts the attention of more and more potential customers.
The more valuable content you have on your website, the more highly you'll rank on search engine results. And yes, you guessed right, a regular business blog is one of the best ways to power great SEO results.
Plus, HubSpot research also showed that companies with blogs on their websites have 55 percent more website visitors. It all comes down to one reasonable idea: the more depth your website has, the more likely it is to attract visitors.
2. Blogs help educate your readers.
The people who decide to read your blog after finding it on social media or your website are more likely to be interested in your industry. That makes a blog a great tool to educate those readers more about the inner workings of your industry and the value of your products or services.
And once your readers begin interacting with your blog regularly (through comments, social media shares, and sending you messages), you'll be able to gain some new and helpful insights into your audience.
3. Blogs prove your engagement.
Have you ever stumbled across a business website selling a product that looks interesting, but it seems like nobody's home?
Often, a business will create a website because someone advised them to do so years previous, but they haven't bothered to update it since. But if you make use of a business blog, it'll make your online presence feel alive and kicking.
And if you take the time to respond to comments and interact directly with your visitors, others will see those interactions and you'll generate some seriously positive PR.
4. Blogs can help generate more leads.
If your blogs are well-written, informative, and exciting, it'll leave your readers wanting more.
Not only will they bring in more potential customers who love reading what you have to say, your blogs can also help you build confidence in your role as a reliable source of information.
When your readers recognize you as an industry expert sharing high-quality content, word will spread fast, and visitors might believe more in your products/services than those of your competitors simply thanks to your apparent expertise.
And one more thing: make sure you include a call to action (CTA) at the end of your business blogs -- it's one of the surest ways to turn your visitors into paying customers.
Think a blog component might strengthen your online presence and your business overall? If so, now's the perfect time to get started.
But if you worry you won't have the time to write your own blog, consider reaching out to our team at GroupM7. Not only do we have a brilliant staff of web developers, we also have a team of writers who specialize in creating online content for business websites.
Contact us today to learn more about the many benefits of a business blog for your company website!