The very best landing pages out there are straightforward, targeted, and beautifully designed. They speak directly to their visitors and effortlessly convert them into paying customers.
How does your website's landing page compare?
If you know it could use a little work -- or if you don't have one at all -- you've come to the right place. For tips on how you can win more conversions through the smart structuring of your website, read on.
It's Easy to Understand
Your landing page must provide all the necessary information in a way that doesn't immediately overload your visitors' senses. You want to plant a seed of curiosity in their minds that keeps them clicking around -- entering their email addresses, seeking more information, or creating accounts on your site.
Whatever you do, make sure nothing about your landing page is confusing or boring. Every image and line of text should serve to keep the visitor's attention and explain what your business offers in clear language.
It Contains Clear Calls to Action
The last thing you want to do after a visitor reaches your landing page is lose them.
But if you fail to present them with clear steps to take next, it's almost as bad as if they'd never been there at all. It's crucial that they understand exactly how they need to proceed.
Calls to action present throughout the copy on the page.
The headline text, copywriting, and even the button text on your landing page should all encourage visitors to take the next step toward becoming customers.
It Uses Bold, Focused Design
Like the rest of your website, your landing page should be attractive and fully functional. If you have a striking aesthetic, you might just keep visitors coming back simply to see more of your design.
However, you shouldn't try to throw everything at the wall (or page, in this case) to see what sticks. Staying consistent in theme and scheme is of the utmost importance, especially when making a first impression.
Your landing page's number one goal should be to funnel more of those visitors deeper into your site so they have a greater chance of becoming customers. If you really must have new elements like unrelated content or a large number of links leading elsewhere, save them for pages deeper within your website.
It Strongly Encourages Conversion
Nothing about your landing page should create a barrier that stops your visitors from wanting to buy your products or services. Instead, it should entice them to click on your download buttons or convince them of the pressing need to fill out your forms.
The best way to do this is the traditional route: including forms to collect more information about your visitors connected to your calls to action. Once you gather important info like demographics and email addresses, you'll be that much closer to converting those visitors into paying customers.
Seems pretty simple, right? Implementing such strategies on your website certainly can be -- especially if you have the right web design team on your side.
At GroupM7, we always craft landing pages for our clients that are stunningly rendered and flawlessly functional. Contact us today to learn more!