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Blog - The Importance of Social Media Marketing for Community Banks

For the vast majority of financial organizations large or small, a top priority is improving customer outreach. But as a community bank, you may find it difficult to grow loans and deposits in your portfolio while also marketing your brand through conventional methods.

That's where the power of social media marketing comes into play. A social media presence allows any business to expand its brand outreach and communicate branded messaging to its local customers in a way never before possible.

Through social media platforms like Facebook or Instagram, customers can interact and engage with community banks in a more genuine way. And for your marketing efforts, the process can be a relatively simple and inexpensive way to accomplish enhancing your bank's brand. Here are some of the ways community banks are able to expand their marketing horizons through social media:

Telling Their Story

One aspect of social media that the majority of users take advantage of is the ability to create an image for themselves. Whether that's through communicating a distinct personality or building an entire brand, platforms like Facebook allow users to tell their story, their way.

And since there are nearly one hundred million businesses using Facebook every day, it's your responsibility as a community bank to differentiate yourself from the pack while appealing to members of your community.

Tell them your story, and how they're sharing in telling the future of that story. Create posts that feature your employees and happy customers as well as local events alongside news about your services. By creating a healthy balance of informative and entertaining content for your community, you'll develop a narrative that everyone in your area will want to follow.

Utilizing Unique Forms of Engagement

Because social media encourages communication and enables banks to engage with both current customers and potential new members, these interactions can help them cultivate stronger, mutually beneficial relationships.

What this does for banks, especially those in smaller towns or more rural areas, is contribute to brand loyalty and customer satisfaction. By coming across as more personable, rather than seeming like some faceless financial enterprise, community banks can build trust and familiarity with audiences of any size.

As a community bank, your business relies on the loyalty and long-lasting relationships you have with your customers. Through social media, your bank can grow these relationships by creating a conversation with people in your community. Through this level of engagement, you'll tower over your local competition by proving your dedication to quality customer service.

Showing Relevancy and Accessibility

In 2018, any business that shies away from social media marketing is missing out on huge opportunities for growth. And as a financial institution, you'll quickly seem painfully outdated.

To genuinely stand out from your competition, you have to recognize the ever-increasing role of social media when it comes to marketing any brand. And for a community bank, your ability to engage with your audience over social media will make you more personable, relatable, and easier to reach out to.

If you think the power of social media marketing could be useful in enhancing your outreach as a community bank, contact GroupM7 today. Together, we can help your business conquer the social media landscape!

Aaron Dunn

Aaron is a writer by trade with several years of professional experience under his belt. He holds a Bachelor of Science in Political Science. Before joining the Group, he worked as a freelancer and tech reviewer in Las Vegas, Nevada. Aaron currently lives in Pittsburg, TX.