The point of any business website is pretty straightforward: to draw in more business.
But it isn't as simple as bringing visitors to your site and hoping they buy something. It's great that more people know about your business and its products and services, but at the end of the day, your website should help convert them from visitors to leads.
For your website to capture these leads, it should be set up to collect information about your visitors through online forms and calls to action, and include a healthy dose of social media integration. Here are some great ways to do this:
1. Effective Online Forms
If you ask your visitors the right questions, they tend to provide you with answers you can use to turn them into leads.
That's why many successful websites have their visitors fill out online questionnaires when they register to open an account. Or, they offer a regular newsletter with information about their specific industries and prompt visitors to sign up to receive it. By encouraging your visitors to enter their information or email addresses to learn more about your company news and special offers, you'll hold onto each of those visitors for the long term.
It should also be noted that the people who are willing to fill out your forms come in two categories: those who are very interested in your products and services, and those who are comfortable with filling out online forms. Fortunately, both of these types of visitors are more likely than the average person to turn into potential customers.
2. Clever Calls to Action
Even with forms for your visitors to enter their information all over your site, you shouldn't expect each of those visitors to immediately convert to leads. You'll need to do more to entice them to complete those forms and consider returning to your business to make purchases.
You can do this by including a call to action on as many pages of your website as possible. Every time you detail an issue someone might have that your business offers a solution to, finish with a strong recommendation that they reach out to you -- ASAP.
Something as simple as "Contact us today…" is all you really need to draw them in and get them thinking about all the benefits you have to offer.
3. Appropriate Use of Social Media
Any time you add more content to your website -- blog posts, new content pages, employee bios, new logos or images of company-related events -- share them to your various social media platforms.
You're probably thinking, "Which platforms should I use?"
All of them. No kidding, every social media platform from Facebook to Pinterest can draw the attention of potential customers. That means you should have buttons on your website leading to your profiles on the various social media sites, and links from those sites leading back to your website. The people who follow you on those platforms are in all likelihood perfect examples of your target customers.
GroupM7 has a history of designing websites with these lead converting strategies in mind. We have decades of experience helping business websites generate more sales, and can sit down with you to plan out your best course of action. Then, after your website incorporates these elements, we'll help you measure your success.
So, if you like the idea of converting more of your visitors into leads, contact GroupM7 today…
…See how easy that was?