How to Improve Your Online Presence and Branding

No matter the size of your business, it's crucial to have a strong online presence.

But that shouldn't stop at simply having a website and a Facebook page to advertise that your business exists.

No -- for your business to thrive, you'll need both clever strategy and personality. You need to stick in your potential customers' heads like their favorite character from their favorite TV show.

So, how can you achieve this?

Today, let's discuss the ways you can boost your online branding appeal.

Add a Blog to Your Website

One of the most important aspects of your business branding is to have a fully realized "voice" for your company. The easiest ways to develop such a voice is through a blog component on your website.

Blogs are easy to start and inexpensive to keep running. They add search engine optimization (SEO) with every post and provide your customers with great information that keeps them returning to your website.

Such valuable and shareable content is truly a gift that keeps on giving for your company branding. And if you need more convincing, go check out your competition -- there's a good chance they already have a blog up and running.

Start a Social Campaign

A huge number of brands have now seized on probably the most useful element of social media marketing: paid campaigns.

Social media outreach by itself reaches loads of people who might never hear about your business, but that doesn't always mean the people who know you exist will want to buy your product or services.

That's why social platforms like Facebook now allow brands to target specific groups of users for whom your content would be most interesting. For instance, if your company was a B2B office supplies distributor, your paid social media campaign could specifically target business owners and managers who could use your products.

By sharing great branded content and ensuring it always reaches the right people, you can seriously increase your leads and generate solid profits.

Consistently Market Your Brand

With your brand, you should always shoot for a consistent visual look and feel. Every part of your branding, from your logo to your color schemes and fonts should feel like they belong together.

Think about how effective some television or radio ads are at getting a particular jingle stuck in your head. Every time you hear those few notes played, you think of the business and its products.

You can do the same thing with your online voice through your choice of colors, shapes, and imagery. And when you regularly share them across your website and social media platforms, that voice will only grow stronger.

Now, take a hard look at your company logo and your branding efforts. Do you think they could use an overhaul?

GroupM7's graphic design team can help your business craft a new logo with modern, lasting appeal. Then, we can work with you to develop a new branding strategy for your website and social media platforms that can fully bring your business to life.

Contact GroupM7 today to learn how you can revitalize your business website and social media presence!