Here at GroupM7, we have more than two decades of experience creating websites for businesses of all shapes and sizes. And with each new project, we apply a proven process that ensures we communicate with our clients and build according to their wishes to deliver an excellent finished product.
So if you're curious about how our time-tested website design process works from start to finish, it's time we revealed our secrets.
The very first step we take toward designing your successful website is to gather information. We need to understand your business goals and dreams, and how the Internet can be utilized to help you achieve them.
We also need to understand your target audience. Once we know your ideal customer (their demographic information, interests, line of work, etc.), we can determine the best design style and content for your site.
Then, we'll look at your competition. One of the best ways to develop a strong business website is to see what your competitors are doing, and then plan to craft a website that puts you ahead of your industry.
With a complete grasp of your company, your customers, and your style, we can begin planning the layout of your website for your approval.
During this phase of the design process, we will devise a sitemap to explain your easy to navigate user interface. After all, for your visitors to become customers, they should have no trouble learning more about your products and/or services.
Then, we'll discuss what cutting edge web design elements will work best for your business. Whether you want something as simple as a contact form, or as complex as an eCommerce store, GroupM7 can process your project with aplomb.
Building the Website
Here's where the design process gets exciting. During this phase, we build the wireframe of your website. While the wireframe doesn't contain any final design elements, it will clue you in to how your site will ultimately look.
This phase also involves the bulk of the programming work. Our developers keep your code organized and fully functional to ensure every button on every page of your website works flawlessly.
When GroupM7 builds the backbone of your website code, we make sure it's fully responsive and packed with fluid functionality and fascinating features. We never use templates to design a website – that means your website's DNA will be totally different from the rest.
Once every page on your site works the way you want it to, it's time to start filling your website with content. Whether you want to write your own material or enlist the services of our expert copywriting team, your site will come alive once it's fully populated.
Depending on what sort of products and services you might offer, the content of your website will vary. You can incorporate a helpful blog, multiple service pages describing what your business offers, or even a news feed for your customers to learn more about the goings-on of your industry.
Our web designers make sure every piece of content is placed in its proper location throughout your site to maximize ease of access to your visitors, and enhance search engine optimization (SEO) to collect more potential customers.
After we've put your site through extensive testing, you get to review and approve our final design. Once we get your feedback, we can make any necessary tweaks to deliver you the perfect product for your company.
Now your website is ready to launch. It's time to show the world what you have to offer!
But it doesn't end there. GroupM7 will stand by and monitor your website once it's operational to ensure it helps you reach the goals you set out to achieve. We can handle any requests, additions, enhancements or otherwise for the life of your website to make sure everything stays fresh and functional.
You know it's time to take the leap into a new website for your business. Contact GroupM7 today and we can help you stick the landing.