If you want to grow your business, you need to be one of the first results on Google.
So let’s go back to highschool for a second. Remember how the teacher would tell you that your final exam equals 15% of your final grade? I’m starting to sweat just thinking about it.
Google gives your website a grade. It’s how it determines which websites rank on the first page of search results.
One of the factors Google uses to determine your SEO score is Google reviews. Your Google reviews make up about 15% of your ranking factor.
“No worries. I have over a hundred Google reviews,” you say.
Not so fast.
Google, like your highschool teacher, wants to make sure you’re not cheating to get reviews. So it looks at things like…
The best way to improve your SEO grade when it comes to Google reviews is to make sure they come from real customers and that you receive them regularly.
We’ve learned that reviews improve your SEO score and help your business climb the ranks on Google. But that’s not all they’re good for.
Getting reviews also helps you win more customers.
In fact, 98% of consumers read google reviews for local businesses before deciding whether or not they want to make a purchase. Shoppers want to know how your customers feel about your business.
People trust online reviews as much as a recommendation from a friend. Not only do reviews encourage people to buy, but they encourage customers to buy more. Customers spend 31% more money when a business has great reviews.
The number of reviews you have is important, so encourage your customers to leave reviews when they can. According to Psychological Science, when customers are choosing between two products with similar ratings, they are more likely to purchase the product with more reviews.
By taking just an extra minute or two with each client asking happy customers to leave a review, you will watch your business grow fast. There are also a variety of online tools that help automate the process for you.
If you need help managing reviews or improving your websites Google Rankings, reach out to the website and SEO experts at experts at GroupM7 today today.
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In the fast-paced world of digital marketing, having a weak online presence is like fumbling the ball on the one-yard line. As businesses gear up for their biggest seasons, Group M7 stands ready to transform your digital strategy from a benchwarmer into a MVP.