Your business finally has a new website, and you couldn't be more proud. It's a responsive, fully functional technological wonder.
But something's missing. When you click from page to page, you find very little to sink your teeth into. Sure, it functions like a well-oiled machine -- but after awhile, you get a little… bored.
And if you're bored, that means your visitors feel the same way.
What your website needs now is depth. Something that communicates who you are and what you wish to achieve. And that's exactly what copywriting provides.
Here are 5 reasons why your website would be drastically improved with quality copywriting:
1. Copywriting Helps Your Brand Find Its Voice
When you talk to your customers in person, you can really show off your positive attitude toward customer service. You know that every person who walks through the doors of your brick-and-mortar establishment will leave impressed.
But when those same people navigate their browsers to your website, will they find the same attitude, the same voice you use in real life?
Copywriting at its most compelling unites the many different aspects of any brand into a strong voice. When your visitors read the copy on your website, they'll gain a better perspective about what your business seeks to accomplish, and how you promise to do so.
2. Great Copy Gains Your Company a Competitive Edge
If you spend a little time checking out the websites of other major businesses in your industry, you'll probably see plenty with copywriting across their pages. But if you look at the websites of businesses in your local area -- often your direct competition -- you might find they're a little lacking in the copywriting department.
Maybe they haven't taken the time to populate the pages of their website with copy, or they simply don't know the benefits it provides. Either way, here's your chance to gain some ground in the battle to win more customers.
By filling your website with information about your products, services, and history, you'll be more well-rounded and accessible as a business. Your customers will feel more connected to you as individuals and will reward you with their patronage.
3. SEO = Sales Success
The ultimate goal of any website is to attract more visitors, right? And if that website is the online representation of your business, then you want those visitors to become customers.
One of the most amazing aspects of copywriting is how well it helps you place in the top of results pages on search engines like Google, Yahoo!, or Bing. If the copy on your website is keyword enhanced, it will consistently win the search engine optimization (SEO) game.
And when you succeed in SEO, every time someone searches online for the products/services your business provides, they'll find you first.
4. Great Copy Makes Perfect Sense
Does your business provide products or services that might be a little difficult to explain at first? That's where copywriting comes in.
Sure, you and your colleagues might understand all the technical jargon surrounding your industry. But it might fly over your customers' heads.
That's why one of the best weapons a copywriter wields is the ability to make complicated subjects easier to understand. So, if you want your customers to understand everything you're saying, great copywriting is key.
5. You Want a Complete Website
Incredible functionality and visual appeal are nice, but you should never stop short of giving your visitors reason to stick around. Besides, you've committed to a website -- why not go all the way and really conquer the Web?
Powerful copywriting not only converts leads by being persuasive, it also brings more potential customers to your site through SEO and their desire to read captivating content. At the end of the day, a business website without copy is missing out on a phenomenal chance to elevate itself above the rest.
It's how the Internet works these days.
Trust us -- figuring out what works best for your business is what we do every day. For more information on how great copywriting can change your business website for the better, contact GroupM7 today!