Over half of all online interactions today happen on a mobile device.
If you want a powerful online presence, you need to meet your customers where they are – on their smartphones.
GroupM7 specializes in hybrid and native app development for iOS and Android devices. We narrow the gap between your business and your mobile-centric customers.
Send push notifications. Share offers. Build a platform that provides direct interaction.
Offer convenient mobile shopping, easy payment methods, and user-tailored recommendations.
Set your brand apart from other small businesses with the convenience of a mobile app.
GroupM7 builds both hybrid and native apps. Here are the most important distinctions between the two.
Hybrid apps are like universal tools. You build it once, and it can work on both iPhones and Android phones. This means you can get your app out there quicker and usually at a lower cost. The downside? It might not always look or work perfectly on every device since it's trying to fit everywhere.
Native apps are made specifically for one type of phone. So if it's built for iPhones, it'll work smoothly and look great on iPhones. If you want one for Android phones too, you have to build a separate app. This can take more time and may cost more, but the quality is typically higher and feels more in tune with the phone.
Not every business benefits from an app. Sometimes there are more affordable and efficient ways to accomplish your goals. Other times, your website is all you need. Before you decide to invest time, money, and resources into developing an app, here are a few questions to consider.
Are most of your users accessing your services on mobile devices?
If so, an app can meet your customers where they are - on their phone. However, if most of your customers use your website from their desktop, an app may not be worth the investment.
Do you need to leverage mobile device features, such as the camera, GPS, or push notifications?
If so, an app may be a valuable asset for your business.
Does your service rely heavily on offline access?
If so, an app could be indispensable.
Do your services require users to engage frequently (i.e., daily or multiple times a week)?
A mobile app can offer a more seamless experience than your website. For infrequent user engagements, a mobile-optimized website will probably suffice.
Do you have the budget for an app?
Developing and maintaining an app can be costlier than a website. You'll need to budget not only for initial development but also for updates, bug fixes, and potentially multiple platforms (iOS, Android).
Are your competitors offering apps?
If they are, you might be at a disadvantage without one. Conversely, if none of your competitors have an app, launching one could give you a significant edge.
Does your business model make it possible to monetize through an app?
If your business could benefit from in-app purchases, subscriptions, or ads specifically tailored to mobile users, then an app may be invaluable.
If you’re not sure whether your business needs an app, the best place to start is to speak with one of our experts at GroupM7.